Bros.
New ecosystem for brands, athletes and fans
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Football

Presnel Kimpembe

Professional soccer player for Paris Saint-Germain and defender for the French team

Football

Blaise Matuidi

Professional soccer player for InterMiami in MLS and midfielder for the French team

Football

Moussa Diaby

International football player for Bayer Leverkusen and striker French national team

Rugby

Antoine Dupont

Professional rugby player at Stade Toulousain and for the French national team

Football

Colin Dagba

Professional soccer player for Racing Club Strasbourg Alsace

Football

James Léa-Siliki

International football player for Estoril and midfielder Cameroon national team

Football

Selma Bacha

Professional soccer player of Olympique Lyonnais and right defender of the French Team

Football

Griedge Mbock

Professional soccer player of Olympique Lyonnais and the French national team

Football

Grace Geyoro

Professional soccer player, midfielder for the French national team and captain of Paris Saint-Germain

Rugby

Teddy Thomas

Professional rugby player for Stade Rochelais and winger for the French national team

Rugby

Charles Ollivon

Professional rugby player at Racing Club Toulon and captain for the French national team

Rugby

Julien Marchand

Professional rugby player at Stade Toulousain and hooker for the French national team

Rugby

Cyril Baille

Professional rugby player at Stade Toulousain and prop for the French national team

Rugby

Cameron Woki

Professional rugby player at Racing92 and for the French national team

Rugby

Pauline Bourdon

Rugby player at Stade Toulousain and scrum half for the French national team

Rugby

Antoine Hastoy

Professional rugby player at the Stade Rochelais and for the French national team

Rugby

Gabriel Ngandebe

Professional rugby player at Montpellier Hérault Rugby for the French national team

Cycling

Pauline Ferrand-Prevot

French multipurpose cyclist, road and cyclo-cross cycling, mountain biking world champion

Rugby

Vincent Clerc

Former professional rugby player (Stade Toulousain, RC Toulon) and for the french team

Basketball

Boris Diaw

Former professional basketball player (Pau-Orthez, Phoenix Suns, Charlotte Bobcats, San Antonio Spurs) and French national team wing

Content

Baume et Mercier

To celebrate the latest edition of their iconic Riviera watch, Baume & Mercier picked to freshly European and French champions from Stade Toulousain Julien Marchand and Cyril Baille.

Strategy & Plans

Nike

Ahead of Football World Cup and NBA Finals in 2018 we have been asked by Nike Global to give our inputs on how the strategy would best adapt to consumer needs for Europe.

Campaigns

adidas

Presnel Kimpembe was the ambassador of the football influencers’ league in Paris called Underground Football Club. Instead of making this role just a classic appearance at the final event we imagined and produced a story where he picked 11 talents from sports and entertainment he delivered the iconic jersey to

Bros. Stories  /  Hors serie

Stephane Houdet – Gearing up

If most athletes cherish their equipment, Stéphane Houdet takes part in its manufacture. Paralympic tennis champion and multiple winner of Grand Slam tournaments, he tells the story of the engineer inside him and his quest for perfect movement. Let’s go for a gear review between two big first balls. Top gear.

Bros. Stories  /  Hors serie

Estelle Mossely & Pauline Bourdon – Work Fun Play Fun

« You've already done boxing? » When the best scrum half in the world takes a boxing class, what better coach than the Olympic and world champion? Estelle Yoka Mossely and Pauline Bourdon send big uppercuts and big laughs. Are you ready to rumble ?

Bros. Stories  /  Hors serie

Presnel Kimpembe & Tony Toka – Bromance

Tony Yoka and Presnel Kimpembe of PSG put on the gloves to talk about ambition, work, networks and Real Madrid. Punchlines, boss to boss.

Content

Tissot

Tissot is one of the most dynamic watches brand in the sport industry. In the game of rugby, time management is everything, same goes for « 60 secondes chrono ».

Content

Land Rover

"Above and Beyond" is the statement of the legendary automobile Brand. It suits also very well the almost as legendary Dimitri Yachvili and Antoine Dupont, scrum halfs of the French National Rugby Team.

Campaigns  /  Content

Stade Toulousain

The legendary and world class rugby club has offered us to take part to a competition and become one of their agencies.

Campaigns  /  Content

Instagram

Athletes are the new rock stars. Instagram understands that the numbers don't lie. To support the launch of IGTV, the brand asked us to design and produce an episode series around one of our athletes.

Strategy & Plans

Havaianas

Il n’est pas toujours nécessaire d’être un puissant sponsor institutionnel pour impacter via le sport. Havaianas l’a compris et nous challenge depuis plusieurs printemps pour créer un impact lors de leur haute saison.

Campaigns  /  Strategy & Plans

Nestlé

Nestlé relaunched their iconic brand Fitness Cereals, bringing pleasure and sports at the center of its DNA, with the aim to reconnect with a young audience.

Content

Lacoste

Il n’est pas toujours nécessaire d’être un puissant sponsor institutionnel pour impacter via le sport. Havaianas l’a compris et nous challenge depuis plusieurs printemps pour créer un impact lors de leur haute saison.

Strategy & Plans

Orange

Ayant droit majeur du sport Français, Orange nous accorde sa confiance depuis les débuts de l’agence.

Campaigns

LCL

LCL and the Agency for Education through Sport (APELS) have signed a partnership agreement to set up a program for the professional integration of young people through sport

Bros. Stories  /  Hors serie

Nadia Nadim – Side Story

Football player / doctor / ambassador of the UNESCO, Nadia Nadim is way cooler than the coolest of your friends. From Afghanistan to Paris, including Denmark and Portland, she tells her amazing destiny for Bros Stories. Side story

Bros. Stories  /  Hors serie

Clarisse Agbegnenou – Side Story

Bros. Stories  /  Hors serie

Ousmane Dembélé & Samuel Umtiti

Ousmane Dembélé and Samuel Umtiti the teammates of Barça and the French team test their level of Brotherhood again. With a defender who relies on efficiency and a winger even more creative than on the field. The only problem? When you are the king of feinting, you can also feint your teammates.

Bros. Stories  /  Hors serie

Blaise Matuidi – La dernière danse

Basketball

Ronny Turiaf

Former professional basketball player (Los Angeles Lakers, Golden State Warriors, New York Knicks, Miami Heat) and Pivot of the French National Team

Bros. Stories  /  New life

New life