Tissot is one of the most dynamic watches brand in the sport industry. In the game of rugby, time management is everything, same goes for « 60 secondes chrono ».
In the concept we produced and hosted, TOP14 stars have a minute to spontaneously express their personality.
Unlike rugby there seems to be only winners in this game, that quickly became a signature series for Tissot in rugby and it shows that most often when athletes have good fun in the process, consumers do too.