Rights activation strategy
Organic amplification via Bros Stories
Major right holder in French sports, Orange is trusting us since the start of our adventure. We collaborate on strategic thoughts around their sponsorship rights in Football and Rugby, mainly for Brand Content.
Their sponsoring team made of people with a strong vision always has the will to strengthen their leadership. They offer us an amazing playground with assets like the French Football Federation, PSG, OM, OM, French Rugby Federation and a stunning team of individual athletes.
Our media also plays a key role in the consumer connection, with excellent organic average viewing times (+ 4mn30), to win the Brand preference through a creative range of pop and responsible contents we conceive, produce and host.