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Campaigns

adidas

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Production
Brand strategy, influence and amplification
Client
adidas

Brief

Presnel Kimpembe was the ambassador of the football influencers’ league in Paris called Underground Football Club.

Instead of making this role just a classic appearance at the final event we imagined and produced a story where he picked 11 talents from sports and entertainment he delivered the iconic jersey to.

Designed in collaboration with the American contemporary art magazine Toilet Paper it has been a one of a kid meeting between culture and football and the "Presnel Eleven" content piece was organically viewed by more than 10M people.

Campaign

10
People reached
8
Impressions generated