Nike

Ahead of Football World Cup and NBA Finals in 2018 we have been asked by Nike Global to give our inputs on how the strategy would best adapt to consumer needs for Europe.

We conducted consumer researches and insights, and translated them into ideas and recommendations to make Just Do It more relevant than ever as the Brand wanted it to be more than an inspirational statement.

Our plan fed them with ideas turned into a plan to elevate the connection that would go beyond product service with a vision to become life changing milestones, though inspiration, innovation and services.