Athletes scouting & management
Nestlé relaunched their iconic brand Fitness Cereals, bringing pleasure and sports at the center of its DNA, with the aim to reconnect with a young audience.
Rather than having just a classic ambassador we built a strategy around 6 amazing women and top athletes who let us deep dive in their group of friends. Just like the group of friends we have ourselves, where it’s as much about sports as about the topics that matter to young women in 2021. Through different formats they onboard us in the team embodying the brand values in a subtle and authentic way.
Their stories are being organically amplified by our Bros. Channels, the Brand and Athletes Social Networks.