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Content

Land Rover

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PRODUCTION
Copywriting and production of dedicated content
Client
Land Rover

Brief

"Above and Beyond" is the statement of the legendary automobile Brand. It suits also very well the almost as legendary Dimitri Yachvili and Antoine Dupont, scrum halfs of the French National Rugby Team.

We wrote, produced and co-hosted a mini road trip where Antoine rides Dimitri through the village where he grew up to discuss the importance of the roots, of disconnection and the ultimate goal of the World Cup 2023 in France. 

A total of 655K people have organically enjoyed the story across Land Rover, Bros. and Athletes channels.

Campaign

283
Views generated
2
Impressions generated
655
People reached