Lacoste

On the road to the 2020 Tokyo Olympics and Paralympics Games we partnered up with Lacoste to amplify the voice of their athletes squad. In immersive one on one discussions series we witnessed their stories about the extra touch of soul coming from the outside that enables them to push further their boundaries. 

The opportunity to get to know better extraordinary champions but also the persons behind, in a set-up that highlights the value of elegance of the Brand.