Brand content creation and production Organic amplification via Bros Stories Athletes scouting & management
Client
Baume et Mercier
Case
To celebrate the latest edition of their iconic Riviera watch, Baume & Mercier picked to freshly European and French champions from Stade Toulousain Julien Marchand and Cyril Baille.
We twisted the story to make it the Riviera from Toulouse and organized a Brotherhood cruise on Canal du Midi to download the season with the two champions mixing the spirits of rugby and sailing.