Work Brand strategy and consumer insights Client Nike Case Ahead of Football World Cup and NBA Finals in 2018 we have been asked by Nike Global to give our inputs on how the strategy would best adapt to consumer needs for Europe.We conducted consumer researches and insights, and translated them into ideas and recommendations to…
Work Campaign creation and production Athletes scouting & management Client Havaianas Case It's not always necessary to be a powerful institutional sponsor to make an impact through sports. Havaianas understands this and has been challenging us for several springs to create an impact during their high season. Soliciting our agility, our family of athletes and their…
Work Campaign conception and production Brand content Athletes scouting & management Client Nestlé Case Nestlé relaunched their iconic brand Fitness Cereals, bringing pleasure and sports at the center of its DNA, with the aim to reconnect with a young audience.Rather than having just a classic ambassador we built a strategy around 6 amazing women and…
Work Sponsorship Rights activation strategy Brand content Organic amplification via Bros Stories Client Orange Case Major right holder in French sports, Orange is trusting us since the start of our adventure. We collaborate on strategic thoughts around their sponsorship rights in Football and Rugby, mainly for Brand Content. Their sponsoring team made of people with a…
